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Brand Basic Elements

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  • Primary Logo

    Primary Large Logo

    The STARTRADER logo is the anchor of the visual identity. Use the primary logo for all main communications, and should appear exactly as provided, no modifications.

  • Secondary Logo

    Secondary Logo Column Secondary Logo Row

    The secondary logo should be used only when the primary logo cannot be applied effectively due to technical, spatial, or visibility constraints. Its use must remain minimal and controlled, ensuring the brand’s core identity remains consistent and recognisable.

    Whenever possible, THE PRIMARY LOGO IS THE DEFAULT AND PREFERRED OPTION, while the secondary version serves solely as a supporting alternative to maintain legibility and integrity across challenging applications.

Colours
Primary
  • Primary

    PANTONE

    RGB

    CMYK

    0D0D4B

    2766 C

    13, 13, 75

    100, 96, 37, 40

  • Primary

    PANTONE

    RGB

    CMYK

    16E9D7

    3252 C

    22, 233, 215

    66, 0, 28, 0

  • Primary

    PANTONE

    RGB

    CMYK

    0047BB

    2728 C

    0, 71, 187

    97, 77, 0, 0

  • Primary

    PANTONE

    RGB

    CMYK

    DAE3ED

    656 C

    218, 227, 237

    13, 6, 3, 0

Secondary
  • Secondary

    PANTONE

    RGB

    CMYK

    001489

    Blue 072 C

    0, 20, 137

    100, 96, 4, 4

  • Secondary

    PANTONE

    RGB

    CMYK

    1C1F2A

    532 C

    27, 31, 42

    81, 73, 56, 68

  • Secondary

    PANTONE

    RGB

    CMYK

    50555B

    Cool Gray 11 C

    88, 86, 91

    68, 57, 51, 29

  • Secondary

    PANTONE

    RGB

    CMYK

    DFC5AE

    4685 C

    222, 196, 174

    12, 22, 30, 0

Premium
  • PremiumAC7C59

    PANTONE

    RGB

    CMYK

    4645 C

    172, 124, 89

    29, 51, 69, 8

    METALIC

    PANTONE 876 C

  • PremiumA0A8AE

    PANTONE

    RGB

    CMYK

    429 C

    160, 168, 174

    39, 28, 26, 0

    METALIC

    PANTONE 877 C

Colour Tints
  • PANTONE2766 C0D0D4B

  • 3D3D6F80%

  • 6E6E9360%

  • 9E9EB740%

  • CFCFDB20%

  • PANTONE2728 C0047BB

  • 336CC980%

  • 6691D660%

  • 99B5E440%

  • CCDAF120%

  • PANTONE3252 C16E9D7

  • 64D9D580%

  • 92E3DF60%

  • B8ECE940%

  • DCF5F420%

Brand Usage - Dos and Dont's
  • Color Variations Primary Logo

    Do NOT rotate the logo

  • Color Variations Primary Logo

    Do NOT place the logo in a holding shape

  • Color Variations Primary Logo Lorem Ipsum

    Do NOT lock-up text close to the logo

  • Brand Usage Purple

    Do NOT use colors outside of the brand palette

  • Brand Usage Blue

    Do NOT use dark logo on dark background

  • Color Variations White

    Do NOT use white logo on light background

  • Brand Usage Discorder

    Do NOT rearrange elements of the logo’s componenets

  • Brand Usage Vague

    Do NOT add a drop shadow to the logo

Colour Variations
  • Color Variations Primary Logo
  • Color Variations White
  • Color Variations White
  • Color Variations White
Fonts

Plus Jakarta Sans

  • Regular
  • Medium
  • Bold
Download font Branding Hub Download Broken

Zodiac

  • Light
  • Regular
  • Bold
Download font Branding Hub Download Broken
STARTRADER

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